Issued by ITC in 1970, as their first typeface release (together
with ITC
Souvenir). Herb Lubalin and Tom Carnase based their
typeface on Lubalin’s logo for Avant
Garde magazine. Shown in five weights in Photo-Lettering’s
1971 catalog. Adopted by Letraset [1971
ad] and Mecanorma. [1971
ad] VGC had a copy named Vanguard, in three
weights. [1972 catalog]
ITC Avant Garde Gothic Condensed was drawn by Ed
Benguiat in 1974. Obliques were added by André Gürtler, Erich
Gschwind and Christian Mengelt in 1977. Ned Bunnell complemented
the series with ITC
Avant Garde Mono in 1983. ITC Lubalin
Graph is a related slab serif. See also Avant
Garde Latin, a variant with triangular serifs, and the
multiline Avant More…
Issued by ITC in 1970, as their first typeface release (together with ITC Souvenir). Herb Lubalin and Tom Carnase based their typeface on Lubalin’s logo for Avant Garde magazine. Shown in five weights in Photo-Lettering’s 1971 catalog. Adopted by Letraset [1971 ad] and Mecanorma. [1971 ad] VGC had a copy named Vanguard, in three weights. [1972 catalog]
ITC Avant Garde Gothic Condensed was drawn by Ed Benguiat in 1974. Obliques were added by André Gürtler, Erich Gschwind and Christian Mengelt in 1977. Ned Bunnell complemented the series with ITC Avant Garde Mono in 1983. ITC Lubalin Graph is a related slab serif. See also Avant Garde Latin, a variant with triangular serifs, and the multiline Avant Garde Prisma.
Unfortunately the current digital ITC version does not include the optically corrected obliques. Bitstream’s and E+F’s versions do, but lack all the ligatures and alternates.
