The Hirshhorn Museum and Sculpture Garden is a modern and contemporary art museum located within the National Mall in Washington DC, US. The museum exists under the Smithsonian Institution, exhibiting a vast collection of post World War II art as well as rotating contemporary exhibitions. The new identity evokes a graphic language that combines a practical logotype and a flexible logomark. The ‘H’ logomark can shift to form containers for information, large scale typography as well as organic, playful and generative form.
Is this a redesign proposal/student project? The current website of Hirshhorn Museum and Sculpture Garden uses the Founders Grotesk series.
The designer confirms that this indeed is a fictional project he produced last summer at ArtCenter College of Design. Mackenzie Pringle:
The project was open-ended in the sense that I was able to choose any entity to rebrand. The task was to flush out a complete identity across a range of different media types and produce a relevant interactive installation.
There is also an installation portion which can be seen on his website.
Contributed by Florian Hardwig
Contributed by Anna Giedryś
Contributed by Love Lagerkvist