In 1975, Victor Japan introduced a new logo derived from the Motter Tektura typeface which was released shortly before. The aperture of ‘V’ was opened up a bit; ‘c’, ‘t’ and ‘r’ were widened and got diagonal top terminals. Motter Design lists the logo as a design by its precursor, Vorarlberger Grafik, i.e. the studio co-founded by the typeface’s designer, Othmar Motter.
Victor was a prolific classical, opera, pop, jazz, blues and country label launched circa 1901 in the USA by Victor Talking Machine Co. In 1929, the company was bought by RCA. In 1946, the Victor label was replaced by the new RCA Victor label in most of the world. In Japan, however, the Victor label continued to exist; currently it is owned by Tokyo company Victor Entertainment, Inc.
The Victor Company of Japan, Ltd is usually referred to as JVC. Wikipedia: “JVC is generally known within Japan by the Victor brand, preceded by the His Master’s Voice (HMV) logo featuring the dog Nipper.”
Letterhead of Vorarlberger Grafik (VG), Freie Arbeitsgemeinschaft für creative Aufgaben in Hard, Austria, shown in Modern Publicity 1973. Image courtesy of the International Advertising & Design DataBase.
The listed staff members are Othmar Motter, Johann (Hans) Kaiser, Rudolf Hagen, Renate Hagen, Bruno Pachauer, and Erich M. Wiener. The studio was founded in 1952 by Motter, Kaiser, and Sylvester Lička, all three graduates from the Höhere Graphische Bundeslehr- und Versuchsanstalt in Vienna. [ORF] Lička left in 1955 to become advertising manager at the textile company F. M. Hämmerle. [austrianposters.at]
Contributed by Giles Booth
Contributed by Stephen Coles