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GUESS “Hello Spring” campaign

Contributed by Brian Biles on Feb 13th, 2018. Artwork published in
April 2015
.
    brian-biles-design-guessmodern1.jpg
    Source: https://www.brianbilesdesign.com License: All Rights Reserved.

    GUESS “Hello Spring” 2015 Advertising Campaign

    I was commissioned by GUESS to design a custom typeface in five weights that could be used in their advertising for print and web. The goal was to create something unique and customized to the brand that could be used across multiple touchpoints. Based off their existing website typeface Futura, the triangular motif of the GUESS logo was appropriated in the terminals of the letterforms. The typeface premiered internationally in retail stores and on their website as part of their 2015 “Hello Spring” advertising campaign featuring Gigi Hadid.

    Client: GUESS
    Creative Director: Rob Chong & Paul Marciano

    brian-biles-design-guessmodern2.jpg
    Source: https://www.brianbilesdesign.com License: All Rights Reserved.

    GUESS “Hello Spring” 2015 Advertising Campaign

    brian-biles-design-guessmodern6.jpg
    Source: https://www.brianbilesdesign.com License: All Rights Reserved.

    GUESS Modern Regular Typeface

    brian-biles-design-guessmodern7.jpg
    Source: https://www.brianbilesdesign.com License: All Rights Reserved.

    GUESS “Hello Spring” 2015 Advertising Campaign

    brian-biles-design-guessmodern9.jpg
    Source: https://www.brianbilesdesign.com License: All Rights Reserved.

    GUESS “Hello Spring” 2015 Advertising Campaign

    brian-biles-design-guessmodern11.jpg
    Source: https://www.brianbilesdesign.com License: All Rights Reserved.

    GUESS “Hello Spring” 2015 Advertising Campaign

    Typefaces

    • Futura

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