Brewgooder Clean Water Lager
In early 2016 we set out on a simple mission – to provide clean water for 1,000,000 people through the power of craft beer by donating 100% of our profits to clean water charities.
For a campaign advertising their Clean Water Lager, Brewgooder sprayed graffiti using a stencilled version of Elephant Black on the walls and pavements of Glasgow and Edinburgh. However, they sprayed with water, not paint.
The Brewgooder Global Gathering was a collaborative campaign to work with hundreds of brewers over the World Water Day weekend of 20–22nd March 2020. Brewgooder asked brewers ‘to represent their States, cities and neighbourhoods, brew a unique beer, launch it all together on 20 March 2020 and raise £500 or more each for Brewgooder Foundation rehabilitation and construction projects across Malawi that we hope will empower the lives of 100,000 people in 2020/21.’
Alias Elephant is used for headline type. See also Elephant in use for Brewgooder One on Us campaign.
Water-sprayed graffiti, revealing the clean surface of the wall
Water-sprayed graffiti
Water-sprayed pavement graffiti
The water-spraying in operation
Examples of beers produced for the Brewgooder Global Gathering, using Elephant for headline type
Examples of collaborations between Brewgooder and independent breweries, using Elephant for headline type
