Hear Me Out
Rebranding, website, and communication for Hear Me Out by Benjamin Jackson with messaging and brand strategy by Denisse Ariana Pérez.
Hear Me Out is a culture strategy service for growing teams. We talk to employees confidentially, find the patterns in their feedback, then use the insights we uncover to make work more rewarding for everyone.
The brand needed to appeal equally well to employees, senior executives, and HR leaders, all of whom have very different needs, motivations, and concerns.
The website uses GT Flexa (Grilli Type), both normal and compressed, for headlines, and Nouvelle Grotesk (Nouvelle Noir) for body copy and tabular data.
Hear Me Out is about creating space at work for a range of perspectives. The logo is based on the Necker cube, a classic optical illusion that tricks the eye into seeing it from two angles at once, and was inspired by the logo of Fidelity Union Bank by Bill Cannan, Kurt Heinz, Linda Kondo, Bruce Barrett & Lisa Weiner (1983).
The typeface combination signals the seriousness and professionalism of the service while retaining a touch of creativity and imagination.
The logo is based on the Necker Cube, a classic optical illusion that tricks the eye into seeing it from two angles at once.
Pull quote from a featured interview for social media.
