The Rest Is Up to You is an exhibition, installation, and performance space at State Library Victoria exploring the past, present, and future of Fringe, Melbourne’s longest-running multi-arts festival. The exhibition design (together with Kate Rhodes and Kate Davis), as well as the branding and the campaign, was developed by U-P, extensively employing a customized variable font version of Oldschool Grotesk.
In addition to animated typographic visuals, signage, and the multi-layered campaign, individual font styles were also used for the accompanying 500-page publication, a book about the past, present, and future of Melbourne Fringe.
More images, animations, and information can be found here in U-P’s excellent documentation of the project.