Sporting Lagos brand identity
Sporting Lagos, also known as Sporting FC, is a professional football club based in Lagos, Nigeria.
Communities are built on relationships. Sporting Lagos draws inspiration from this relationship. The visualisation referencing communities is not centred on the static already existing relationships, but with one that is in constant motion, where people are meeting new people continuously. Where this continuous relationship happens is where the Sporting Lagos logo is crafted from.
The logo leverages an important existing element, being the centre of a budding community of sports enthusiasts. In the search for what truly represents communities we landed on a resolution that emphasises “All roads lead here”. The colour scheme for Sporting is predominantly yellow and blue. This yellow reflects the base colour of Lagos’s vibrancy paired with a deep blue that acts as an alternate for the expected black.
The jersey designs are inspired by patterns that both represent communities. The home jersey is inspired by roads – being the pathway for community building, and the away jersey, is inspired by flocks of birds, tightly knit into a intertwined pattern.
The entire Sporting identity is laced with the excitement of Lagos visually narrated with a combination of with repetitive patterns, Lagos-related typography and colour, and vibrant messaging.
