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“I Love Letterpress” vintage paper bag

Contributed by Nick Sherman on Jan 18th, 2014. Artwork published in
circa 1970
    Source: Elizabeth Frazer. License: All Rights Reserved.

    The “Letter-Press” being referenced here is not the method of relief printing commonly associated with the term, but instead a design system of dry transfer lettering, much like the better-known Letraset rubdown sheets.


    • Davida
    • Eurostile
    • Poster (Mecanorma)



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    9 Comments on ““I Love Letterpress” vintage paper bag”

    1. Jan 18th, 2014  10:19 am

      “I LOVE” looks like a relative of Robert Trogman’s Roberta or Klinkhardt’s Tip-Top.

    2. Nick Sherman says:
      Jan 18th, 2014  5:02 pm

      Yeah, there are some old Photo-Lettering faces that are also similar, but I couldn’t find an exact match.

    3. Jan 19th, 2014  9:35 pm

      I found an exact match for it in an old Mecanorma catalog, a face called Poster. Whether that’s the original name or not, hard to say.

    4. Jan 19th, 2014  9:38 pm

      Actually, that’s probably it. Normatone and Normacolor were products of Mecanorma, along with Normatype. Maybe Letter-Press was an earlier trade name?

    5. Nick Sherman says:
      Jan 19th, 2014  10:23 pm

      Thanks for the ID Mark! I figured if anyone would be abe to track it down it’d be you. I’ve updated the font list accordingly.

    6. Jan 20th, 2014  4:59 am

      Add another to the list of “grr” moments produced from seeing a great image available only in low-res Instagram format.

      Thanks for helping out, Mark! Which Mecanorma catalog do you have? I just snagged Graphic Book 14.

    7. Jan 22nd, 2014  5:21 am

      I have a 1975 edition (gray cover).

    8. Dec 8th, 2014  9:54 am

      Mecanorma Poster was revived as Jimi. One of the similar Photo-Lettering faces mentioned by Nick is Benguiat Laurent.

    9. Nov 8th, 2017  11:14 am

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