Playmaker Collection 2024
For Finnish rap artist Costi’s second Playmaker drop, the objective was to design a Western-and US-themed collection inspired by collegiate apparel, prominently featuring a distinctive collegiate-style with stretched Mesquite on a curve.
The collection includes two shirts in black and white and a crewneck with fitting track pants, all showcasing the same artwork in different styles. The track pants, as shown in the video, feature various college-type logos from up to down, inspired by several sport apparel from the NBA, incorporating the initials P and M for Playmaker. Additionally, the U-shaped horseshoe serves as a subtle reference to “University.”
For the logo on the track pants, we chose Vivaldi for its subtle and nostalgic feel. Its understated design ensures the logo blends in without standing out too much. In between the prints you can find a little quote – “There’s gold in the river” – written in the font used in his latest album cover for Coast to Costi, Celtic Garamond.
The “Sheriff” badge pairs Bernard Condensed with an unidentified slab serif.
