LSC Caslon typeface ad
Contributed by Stephen Coles on May 7th, 2015. Artwork published in
circa 1969
.
“The types you see in this spread have not been stolen (yet) by people who ‘set’ film typography because this is the first time they’ve ever been published anywhere.”
This early Lubalin, Smith, Carnase advertisement is the first known use of Carnase’s Caslon No. 223, which later became part of the ITC library. The number in this Caslon name comes right from the LSC street address.
