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“It’s the real thing.” Coca-Cola ad (1969 debut?)

Contributed by Stephen Coles on May 31st, 2015. Artwork published in .
    9025678642_1dbc073fdc_k.jpg
    Source: https://www.flickr.com Scan by SenseiAlan. License: All Rights Reserved.

    Found in Hot Rod Magazine, October 1969.

    Most of Coke’s iconic “It’s the real thing” ads of the 1970s were set entire in Helvetica, but this one — perhaps the ad that debuted the campaign — has a tagline set in Times New Roman Bold, which was the brand’s advertising typeface during the previous few years.

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    • Times New Roman
    • Helvetica

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    1 Comment on ““It’s the real thing.” Coca-Cola ad (1969 debut?)”

    1. Blythwood says:
      Nov 9th, 2017  10:40 pm

      Nothing says fun like Times New Roman Bold.

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