Rouleur magazine logo

Rouleur is a British cycling magazine founded by Guy Andrews and first published in May 2006 by sportswear brand Rapha and later as a part of Gruppo Media Ltd.

The Rouleur logo is based on Clarendon. It’s not out-of-the-box Clarendon, though: the designer made some modifications. We find a number of tightly spaced pairs, effectively forming custom ligatures. The spur of R is linked to the bowl of o. The serifs of u and l are merged as well as, and so are those of u and r.

The magazine takes the direction of vintage publications with covers composed of analog photo illustrations, with a certain taste for simplicity in a mid-century spirit. Clarendon is often used for its vintage qualities: with serifs, yet quite modern.

From Rouleur:

The finest cycling journal in the world, published eight times a year. Each issue is classic and collectable, bringing together the very best cycling writers and photographers to convey the essence, passion and beauty of road racing.