Trade Gothic in use - Fonts In Use

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Trade Gothic

Trade Gothic was Linotype’s response to workhorse sans serifs like News Gothic and Alternate Gothic. Read more about the wide-ranging family in this Blog post. See Trade Gothic Extended for the extended styles.

Linotype’s digital versions spans 14 styles; 4 regular-wide weights (incl. Bold w/ straight-sided rounds and the rounder Bold #2) and 2 condensed weights with obliques, as well as 2 upright extended weights.

Trade Gothic Next (Linotype, 2008) is a revision by Akira Kobayashi and Tom Grace. Trade Gothic Display (Lynne Yun, 2017) is a chromatic all-caps design in 5 styles, based on Trade Gothic Condensed Heavy.

Foundries

Linotype

Designers

Jackson Burke

Release Date

1948

Get the Fonts

Trade Gothic in use

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Our Lady of Darkness by Fritz Leiber1977

Richard M. Powers

Contributed by Florian Hardwig

<cite>Our Lady of Darkness</cite> by Fritz Leiber

“Falcon will fly” ad by Mergenthaler Linotype (1962)1962

unknown

Photo(s) by Letterform Archive on Flickr.

“Falcon will fly” ad by Mergenthaler Linotype (1962)

Arve Henriksen – Places of Worship album art2013

Kim Hiorthøy

Contributed by Gareth Hague

Arve Henriksen – <cite>Places of Worship</cite> album art

Sponsor

Thyssen Boetticher elevator machine room sign1994

unknown

Contributed by FRL

Thyssen Boetticher elevator machine room sign

Searching for Caleb by Anne Tyler (Berkley, 1983; Pan, 1990)c. 1983

unknown

Contributed by Florian Hardwig

<cite>Searching for Caleb</cite> by Anne Tyler (Berkley, 1983; Pan, 1990)

The Name of the Game Is Go album art1969

Henry Syverson
J. Walter Thompson

Contributed by Herb Lubalin Study Center

<cite>The Name of the Game Is Go</cite> album art

Audio cassette covers by Audio Magnetics Corp.c. 1970

Audio Magnetics Corporation

Contributed by R D

Audio cassette covers by Audio Magnetics Corp.

Scott Dunn bookletsc. 2015

SVI Design

Contributed by F37 Foundry

Scott Dunn booklets

Oh, God! (1977) movie logo and posters1977

unknown

Contributed by Daniel Swan

Trøve spiritsc. 2021

Butterfly Cannon

Contributed by Felix Braden

RCS/Realtron logo and brochuresc. 1969

unknown

Photo(s) by Stephen Coles on Flickr.

Roxette – Room Service album art2001

Tempel
Roxette
Jonas Åkerlund

Contributed by Thomas Evensson

Roxette – <cite>Room Service</cite> album art

Gas Equipment Manufacturers ad (1967)1967

Photo(s) by Bart Solenthaler on Flickr.

Gas Equipment Manufacturers ad (1967)

City of Berkeley identityc. 2004

unknown

Contributed by D Jones

City of Berkeley identity

MIT Medical website2021

MIT

Contributed by Darden Studio

MIT Medical website

Captain Venture and the Land Beneath the Seac. 1968

unknown
George Wilson

Photo(s) by Michael Studt on Flickr.

<cite>Captain Venture and the Land Beneath the Sea</cite>

“The Contest Is On!” ad by Aurora Plastics Corp.1966

Photo(s) by Bart Solenthaler on Flickr.

“The Contest Is On!” ad by Aurora Plastics Corp.

Billy Vaughn – The Windmills of Your Mind album art1969

Christopher Whorf

Contributed by Grant Hutchinson

Billy Vaughn – <cite>The Windmills of Your Mind</cite> album art

Square Mile magazinec. 2016

Square Up Media
Matthew Hasteley

Contributed by F37 Foundry

<cite>Square Mile</cite> magazine

Turbine beer by Garage Project2019

Fay & Walter
Garage Project

Contributed by Walter Hansen

Turbine beer by Garage Project

The McGuire Sisters – By Request … album art1955

unknown

Photo(s) by Bart Solenthaler on Flickr.

The McGuire Sisters – <cite>By Request …</cite> album art

Ray Henry and His Orchestra – Polka Session With Ray Henry album art1968

Photo(s) by Bart Solenthaler on Flickr.

Ray Henry and His Orchestra – <cite>Polka Session With Ray Henry</cite> album art

A Night of 1,000 Laughs2020

The Hot Brain

Contributed by Eric Gordon

A Night of 1,000 Laughs

Pizzeria Bebu identity2017

Thirst
Bud Rodecker

Contributed by Stephen Coles

Pizzeria Bebu identity

Thesis Beer Projectc. 2019

Buddy-Buddy

Contributed by Daniel McQueen (TDF)

Thesis Beer Project

Costa Coffee (2018 rebranding)2018

Our Design Agency

Contributed by james millner

Costa Coffee (2018 rebranding)

“Brasil, A Magical Journey” campaign by Macy’s2012

Macy’s
Adam Barnum
MagicBullet Media, Inc.

Contributed by Florian Hardwig

“Brasil, A Magical Journey” campaign by Macy’s

Unknown Mortal Orchestra (2011–)c. 2011

Miles Johnson
Unknown Mortal Orchestra
Neil Krug

Contributed by Caleb East

Unknown Mortal Orchestra (2011–)

The Lawns2018

Kelly Shield

Contributed by Kelly Shield

Skateboarder Magazine, Vol. 1, No. 41965

Leo Bestgen
Norm Forgit

Contributed by Florian Hardwig

<cite>Skateboarder Magazine</cite>, Vol.<span class="nbsp"> 1, No.<span class="nbsp"> 4</span></span>

Agrarian Problems & Peasant Movements In Latin America1970

Sydney Butchkes

Contributed by Ezra Fike

<cite>Agrarian Problems & Peasant Movements In Latin America</cite>

Meat Loaf – Bat Out of Hell album art1977

Ed Lee
Richard Corben
Jim Steinman

Contributed by David Jonathan Ross

Meat Loaf – <cite>Bat Out of Hell</cite> album art

Fifth Planet by Fred and Geoffrey Hoyle (Fawcett)1970

unknown

Contributed by Florian Hardwig

<cite>Fifth Planet</cite> by Fred and Geoffrey Hoyle (Fawcett)

Frenchie Restaurant2015

Content Design Lab

Contributed by Bureau Brut

Frenchie Restaurant

The Beach Boys – All Summer Long album art1964

Capitol Records

Contributed by Dylan

The Beach Boys – <cite>All Summer Long</cite> album art

The Greatcoats fantasy book series, Vol. 1–4c. 2015

unknown

Contributed by Andreas Seidel

<span><cite>The Greatcoats</cite> fantasy book series, Vol.</span> 1–4

White Rabbit, Red Rabbit2013

NAMENAME Creative Partners

Contributed by NAMENAME

<cite>White Rabbit, Red Rabbit</cite>

A Swingin’ Affair by Dexter Gordon1962

Reid Miles

Contributed by Soimadou Ibrahim-Aliamane

<cite>A Swingin’ Affair</cite> by Dexter Gordon

Food Groove Mission2019

Murmur Creative

Contributed by Darden Studio

Food Groove Mission

Andy Warhol’s Frankenstein1973

Larry Lurin
The Rosebud Studio

Contributed by Matthijs Sluiter

Andy Warhol’s <cite>Frankenstein</cite>

Thank God It’s Friday (1978)1978

Contributed by Garrison Martin

<cite>Thank God It’s Friday </cite>(1978)

Le meilleur de … book series – Sébastien Baillyc. 2006

Olivier Fontvieille

Contributed by Florian Hardwig

<cite>Le meilleur de …</cite> book series – Sébastien Bailly

Herb Alpert & The Tijuana Brass – Christmas Album1968

Tom Wilkes

Contributed by Garrison Martin

Herb Alpert & The Tijuana Brass – <cite>Christmas Album</cite>

Print is Dead is Dead.2018

Vicky Chau

Contributed by Vicky Chau

<cite>Print is Dead is Dead.</cite>

Warriors of Mars – Edward P. Bradbury (Lancer Books)1966

Gray Morrow

Contributed by Michael Chabon

<cite>Warriors of Mars</cite> – Edward P. Bradbury (Lancer Books)

Bienvenue sur la route de Toulouse2017

Martin Lavielle
deux degrés
collectif CANCAN

Contributed by Martin LAVIELLE

Bienvenue sur la route de Toulouse

World Padel Tour2015

unknown

Contributed by Emtype Foundry

World Padel Tour

»Wie ein fruchtbarer Regen nach langer Dürre …« exhibition poster2018

unknown

Contributed by Florian Hardwig

<cite>»Wie ein fruchtbarer Regen nach langer Dürre …«</cite> exhibition poster

Now Comes Tomorrow by Robert Moore Williams (Curtis Books)1971

unknown

Contributed by Pirx

<cite>Now Comes Tomorrow</cite> by Robert Moore Williams (Curtis Books)

Amadeo I – garage wine2018

Rubio & del Amo

Contributed by Julián Garnés García

Amadeo I – garage wine

Domino’s Pizza2014

Crispin Porter + Bogusky

Contributed by Garrison Martin

Greeks Bearing Gifts and Prussian Blue by Philip Kerr2018

Nicole LaRoche
Lucia Bernard

Contributed by Chris Purcell

<cite>Greeks Bearing Gifts</cite> and <cite>Prussian Blue</cite> by Philip Kerr

The Goblin Emperor by Katherine Addison2014

unknown

Contributed by Christian Thalmann

<cite>The Goblin Emperor</cite> by Katherine Addison

The Vandals (fictional)2018

Sarah Pulvirenti

Contributed by Sarah Pulvirenti

The Vandals (fictional)

The Ink Spots ‎– More Ink Spots1961

Edward Fukute

Photo(s) by Bart Solenthaler on Flickr.

The Ink Spots ‎– <cite>More Ink Spots</cite>

The Shape of Water unofficial posters2017

Tony Stella
Midnight Marauder

Contributed by Quentin Schmerber

<cite>The Shape of Water</cite> unofficial posters

Always Forever Maybe by Anica Mrose Rissi2017

Erin Fitzsimmons

Contributed by Erin Fitzsimmons

<cite>Always Forever Maybe</cite> by Anica Mrose Rissi

A Trace Of Memory by Keith Laumer, Paperback Library and Tor editionsc. 1972

unknown

Contributed by Florian Hardwig

<cite>A Trace Of Memory</cite> by Keith Laumer, Paperback Library and Tor editions

Travis McGee series by John D. MacDonaldc. 1979

Robert McGinnis

Contributed by Stephen Coles

<cite>Travis McGee</cite> series by John D. MacDonald

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