“Today, Aluminum Is Something Else” Alcoa ads
Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “mieropgingersnap” and “helvetica”. License: All Rights Reserved.
1970
Two ads by the Aluminum Company of America, or Alcoa for short, highlighting the versatility and ubiquity of their product. The one from 1970 combines illustration with bichromatic Mierop Ginger Snap C. The follow-up from 1971 relies on photos and Palisade Graphic. In both ads, the copy is set in Helvetica.
Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “palisadegraphic” and “helvetica”. License: All Rights Reserved.
1971
