The Governors Ball 2023 brand identity
The Governors Ball, also known as “Govball”, is one of New York City’s most beloved summer music festivals. The 2023 festival was held at Flushing Meadows Corona Park in Queens from June 9th to 11th with music sets from Lizzo, Odesza, Kendrick Lamar, Kim Petras, Lil Nas X, Haim, and many more.
Produced by Founders Entertainment, LLC., and Ticking Clock Productions, this years Govball brand identity relies heavily on the Obviously family by OH no Type Co. From the official website, posters, and social media posts to merch items and festival signage, you can find Obviously being used around every corner. The wrapping of the type in the shape of the iconic NYC apple shape utilizes an alternate G with a flat top terminal, available as an openType feature. On the website and social content, the designers utilized several widths and weights of Obviously together, making for a very cohesive yet dynamic design. The Govball website also uses PT Mono for paragraph text.
