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Moonfare identity

Contributed by Michael Clasen on Jun 29th, 2023. Artwork published in
circa 2022
.
Moonfare identity 1
Barkas. License: All Rights Reserved.

Moonfare is a digital platform pionering private equity by enabling the world’s most engaged investors to access expert knowledge and bite-sized investments – all digitally and without the tedious paperwork usually required.

For the logo the Copenhagen and Stockholm based studio Barkas created a customized version of Waldenburg with ink traps in the junctions of the lowercase a and r as well as a custom swashed version of Waldenburg’s uppercase M.

Waldenburg Buch and Waldenburg Fett are accompanied by Signifier of Klim. See more images in the case study.

Moonfare identity 2
Barkas. License: All Rights Reserved.
Moonfare identity 3
Barkas. License: All Rights Reserved.
Moonfare identity 4
Barkas. License: All Rights Reserved.
Moonfare identity 5
Barkas. License: All Rights Reserved.
Moonfare identity 6
Barkas. License: All Rights Reserved.
Moonfare identity 7
Barkas. License: All Rights Reserved.
Moonfare identity 8
Barkas. License: All Rights Reserved.
Moonfare identity 9
Barkas. License: All Rights Reserved.

Typefaces

  • Waldenburg
  • Signifier

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