The Thinking Traveller know and love the places they travel to unlike any other villa company. Uncovering the real stories – from the founders renting diving gear to clear rubbish from the sea, to the family history at a villa like Don Arcangelo all’Olmo – inspired an identity that’s more emotional, specific and immersed than the rest of their category.
The typography we chose was inspired by The Thinking Traveller’s connection to the Mediterranean. Grand, cinematic serifs (Pangram Pangram’s Editorial New) combined with a human sans serif (Klim Type Foundry’s Founders Grotesk Text) blend elegance with nostalgia, evocative of hidden tavernas and sun-dappled piazzas.
Source: without.studio License: All Rights Reserved.
Source: without.studio License: All Rights Reserved.
Source: without.studio License: All Rights Reserved.
