Wooden Spoon Herbs
Contributed by Out Of The Dark on Jul 19th, 2023. Artwork published in
October 2022
.
Gander. License: All Rights Reserved.
Etna and Rauschen B in use for the new Wooden Spoon Herbs branding by Brooklyn-based studio Gander.
Excerpts from Liz Gorny’s article on It’s Nice That:
A near year-long process that spanned copywriting, typography, colour systems, illustration, packaging, art direction, social media and creating a robust e-commerce website, the revamp had to house a diverse range of products – 15 in total. But it also had to consider the aesthetic history of herbalism at large. […]
The custom Wooden Spoon Herbs wordmark also embraces variation, appearing in multiple incarnations throughout. These include three horizontal versions and a circular iteration.
Gander. License: All Rights Reserved.
Gander. License: All Rights Reserved.
Gander. License: All Rights Reserved.
Gander. License: All Rights Reserved.
Gander. License: All Rights Reserved.
Gander. License: All Rights Reserved.
Gander. License: All Rights Reserved.
Gander. License: All Rights Reserved.
1 Comment on “Wooden Spoon Herbs”
As mentioned, the wordmark with the horizontal contrast is custom. For fonts in the same ballpark, see Phanitalian, Horizona, Quick Remarks, Blackest, Psychonaut, Kish, Salvaje Display, Kooka, La Contraste Horizontale, and Migaela.