TT Trailers is used in packaging design for the Gruvi ice cream bar by Sammontana.
Auge Design –
chose the product name thinking the different tastes of the ice cream as a groovy beat. The logo design, the typography, the shooting art direction, they all express the idea of movement and the exuberance of the ice cream and its contrasts. Smooth colors on the background and a “soft touch” finishing for the pack oppose a bold blue (brand color) typography, a catchy type and a high-contrast photography. The result is a striking pack that embodies the essence of the ice cream and that feels as inviting as its content!
