In central Puglia, Italy, the Bucci family has been producing high-quality extra virgin olive oil for generations. Now, the family, led by son Alessandro, has expanded their collection of products to include the region’s unique style of ceramics, introducing them to the UK market.
Our approach was to develop a modern, family crest that honoured their Pugliese heritage and incorporated typographic elements from local prayer books. The wider identity features paint splashes that are distinctive to the ceramics of the local area, and family photography that goes back decades to help convey the brands rich history.
Druk is used in the main wordmark, supported by GT America and Basier Mono in body copy.
