Dorfjungs studio rebrand

Dorfjungs is a digital-first design studio from Karlsruhe, Germany. In 2023 it moved into a new office and relaunched their brand as a result of continuous growth within the last eight years of their journey. From the Behance page:

For the new corporate design we wanted to create the appearance of a professional design studio while also staying true to our youthful, tongue in cheek spirit. The result is a blend of characterful typefaces, authentic photography, lighthearted scribbles and 3D key visuals.

The community based design approach of the rebranding process allowed us to tap into the different skillsets of all our designers and developers. Art Direction made sure the design stayed consistent during the phases when the rebranding process was opened to the entire team. By doing so, we created brand assets like stationary, business cards, presentation master slides, stickers and merchandise. In addition to that, we developed a new corporate imagery as well as 3D keyvisuals that represent our values and personality. The overall design plays into our strengths as a team while also following a precise and well constructed brand concept.

The typefaces used in the studio rebrand are Bastardo Grotesk by Giulia Boggio, FT Sterling by Samuel Oakes and, for the logo, Vice by Deutsche & Japaner.