Lunettologie branding
The concept of this unique optician is to accommodate customers’ busy schedules while ensuring accessibility to eyewear for everyone. Based near Nantes, Lunettologie selects its eyewear from passionate French and local spectacle and glass makers and distributes them at affordable prices.
A modern and eccentric graphic universe has been ingeniously crafted through meticulous illustration work and innovative creative decisions. This offbeat approach clashes with the traditional brand image of retailers in this industry. Also, it enhances and nurtures the core principles of this optician’s quest for authenticity.
We have chosen to employ TT Trailers, a typeface created by Typetype in Pennsylvania, USA. Originally designed to cater to the film industry, TT Trailers was our primary choice. Our secondary selection is Acumin Condensed, developed by Robert Slimbach, also hailing from the United States. As for our paragraph text, we have opted for the Montserrat typeface, expertly crafted by Julieta Ulanovsky, a renowned type designer based in Buenos Aires, Argentina.
