Monkey Baa Theatre Co.
It’s not everyday you get to work with a client as exciting and energetic as this, so when Monkey Baa Theatre Co. approached Universal Favourite for a rebrand, we knew we were in for something fun. In need of a visual and verbal identity that could live up to the invigorating and imaginative nature of their offering, Universal Favourite worked with the team to create a brand that’s as rich in emotion and character as their performances and resonates with audiences both young and old alike.
The logo heroes Sebenta – a contemporary slab-serif in a style often seen in children’s books – and the lockups are playfully put together, creating a mark that’s grounded yet lively, like an excited child trying to stay put in a theatre seat. The simplicity of the wordmark not only celebrates the heritage of the company but acts as a confident, professional anchor for an otherwise energetic brand. It’s paired with Gellix for headlines and body copy – a modern, bold, geometric sans serif that’s easy to read but still holds character and quirk.
