Strange Lands Gin
Studio MPLS designed the logo and packaging for Strange Lands, a (now defunct) distillery that was based in Trois-Rivières, Quebec. The identity uses an elegantly-customized Crayonette DJR for the logo, monogram and perhaps, most importantly, the word “GIN”). Other display text is set vertically in Corfe, and supporting text is set in an all-caps combination of LHF Egyptian and Series A Signage JNL. The identity uses a variety of colors to distinguish the different gin varieties, all set on a label with distinctive stepped corners.
Studio MPLS senior designer Brent Schoepf spoke to The Dieline about the typographic palette:
[Crayonette] DJR all day! Dolly Parton’s album Home for Christmas made us do it. We’re just imitators in this case. All other typography is either from Letter Head Fonts or Jeff Levine, always and forever our default font makers. And a special shoutout to Beasts of England for the embossed type on the side of the bottle, done in ‘Corfe’.
3 Comments on “Strange Lands Gin”
Here’s what James M. Secrest, Director of Typography at G.M. Basford Co., New York, had to say about Crayonette and Crayonette Open in the August 1946 issue of Printers’ Ink:
Right on, James!
Thanks for finding this amazing quote, Florian!!
That’s a good one! So true. Love the branding and vibe with it.