Triënnale Brugge website

The Triennial of Bruges, Belgium, is an event dedicated to contemporary art, architecture, and the public space. In its current form it was first held in 2015, the fourth edition will take place in 2024. The Bruges Triennial (Flemish: Triënnale Brugge) invites artists and architects from around the globe to conceive of site-specific installations in its world heritage center. The ambition is to widen and to sharpen the public view on the city and to give impulses for the renewal and transformation of the public space and the way it is used.

Preparing for the 2024 edition, Bruges Triennial commissioned a new website from Glue, a communication agency specializing in digital formats, based in nearby Ghent. On a white background the website displays a generously airy layout. Under the menu header and a panoramic teaser image one can find several entries to upcoming and past editions. A simple yet efficient trick renders the layout more vivid: picture and text swap places from entry to entry.

The website uses Muoto by 205TF as the reading typeface and Kreuz Light by Production Type as the display font. Apart from the top-level navigation and the headlines, Kreuz was also used to set the logotype of Bruges Triennial, here in capitals from the Regular weight. Designed by Emmanuel Besse, it is characterized by the contradiction of its smooth, round inner shapes and its edgy outer shapes. And this is where the relation of typeface and layout gets very interesting: lending from the octagonal form of the letter O, the graphic designers deducted the form of the buttons and the hover effect applied to images.