Blip

Take.Net was launched in 1999 as Brazil’s first mobile internet company, In 2016, Take introduced Blip, a platform for building, managing, and evolving chatbots and smart contacts, and was subsequently known as Take, Blip. In 2023, it rebranded to Blip.

Carbona (Plau, 2022) by Carlos Mignot is the brand typeface of the intelligent conversation platform. On the website, Carbona is used in the variable version with axes for Weight, Mono, and Slant.

From Interbrand’s case study (auto-translated with DeepL):

With every indication that it will become a unicorn, Blip is a Brazilian company that began its journey 20 years ago. From a cell phone store to the leader of the ring tone wave in the country, the company has always had as one of its main characteristics its capacity for renewal and evolution, and is today a reference in chatbots in the country. In addition, it is preparing to grow even more, incorporating new services and functionalities (such as social listening, a new expertise incorporated through the acquisition of Stilingue) and also seeking a big leap in its geographical operations. […]

On the one hand, we understood that Blip would no longer define itself as a chatbot or intelligent contact, but as a complete platform for intelligent interactions for companies, opening doors to new services, while maintaining conversations as its specialty. On the other hand, we preserved and evolved the brand’s already powerful assets, such as its distinctive blue, the Blippinho, the humorous tone of voice, among other elements. […]

This evolution brought coherence and impetus to the brand’s new achievements, such as the arrival of the brand in Mexico, the incorporation of Stilingue, among others.