ReAnimator Coffee Roasters
Contributed by Mario Julian Gutierrez on Dec 14th, 2023. Artwork published in
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Haben by PFA-Typefaces is paired with Dum Dum Studio’s Serial A for the identity of ReAnimator Coffee Roasters, a coffee company with strong neighborhood ties to Philadelphia.
From designer Hanna Karraby:
Founded in 2011, the name ‘ReAnimator’ is inspired by a 1980s cult-horror film about bringing the dead to life through alchemy, magic and science—much like a coffee roaster. James Paris redrew and expanded ReAnimator’s quintessential iconography, and I developed a strong supporting type system and guided the overall art directon. This design leans into the Lovecraftian elements of the brand’s origin, while maintaining a contemporary feel with strong graphic elements.
