Tyneside Potteries express coach service timetable leaflet
A very period offering this – a 1967 timetable leaflet for the X95 ‘express coach’ service almost linking both Newcastles (Upon Tyne and Under Lyme) but running from Tyneside to Hanley in a very ‘express’ eight hours! There was a pair of workings, Friday overnight and a daytime trip on Saturday, running via Durham, Darlington, Catterick, Leeming, Ripon, Harrogate, Leeds, Dewsbury, Barnsley, Bakewell, Buxton and Leek. The leaflet is issued on behalf of a long list of “Principal” operating companies that include orthern General Transport Co. Ltd., United Automobile Services, West Yorkshire Road Car, Yorkshire Woollen District, Yorkshire Traction, Lancashire United and Potteries Motor Traction; I can’t for a moment image all 'helped out’ but one suspects the licence received agreement from all the operating territories it passed through on this pre-Motorway jaunt.
The graphics are great; illustrations capturing the feel of both Tyneside and, of course, the Potteries who are represented not by stately landmarks but – pottery! The varying typefaces, including what appears to be Cooper Black, add to the contemporary feel. Smaller type is in Monotype Grotesque. The bold italic is probably lettering, with distant similarities to Charter Oak.
