Waldorf Astoria Residences
Schultze & Weaver was an architecture firm established in 1921 in New York City. As the architects of the Waldorf Astoria hotel, they also designed all the engraved and gilt inlay signage on the building’s facades. When researching the hotel’s vast historic archives, the building elevation drawings revealed that the typography was part of the fabric of the construction. The typeface, however, was never drawn beyond the characters of the hotel name. In collaboration with Noë & Associates, we expanded the original 1929 drawings into a full character set, creating the new Edificio Etc (formerly Waldorf Astoria) custom typeface. This ensures that all visual communications are instantly identifiable and unique. With a direct link to its Art Deco roots, yet inspired by a futuristic vision, we also developed the logo mark and patterning based on an original illustration retrieved from the archives.
