Natascha Vavrina
Natascha Vavrina was born in 1992 in the Suisse town of Burgdorf, in the picturesque Emmental valley. After a preliminary design course in Lucerne she went on to study film at ZHdK. Her 2018 graduation was quickly followed by the first international prize, the 2019 Young Talent award by Deutscher Kamerapreis. Currently Vavrina lives in Zurich and works on commercial as well as on artistic projects, mostly behind the camera but also as editor and director.
The visual identity for Natascha Vavrina was designed by Feldman.Studio from Paris, with web development by Florent Biffi. In contrast to the many colorful films that you can watch on the site, the basic ingredients of the identity are black and white – and two typefaces in a pleasant tension. On the top level there is Kessler Super Display by Alaric Garnier, available from Production Type. It is the variant of the larger Kessler family that explores the extremes, with regard to fine hairlines and details in the stroke endings.
Garnier’s work on Kessler started as a study of Roman capitals designed in 1905 by Harry Kessler. In this application featuring exclusively its caps, Kessler resembles ancient inscriptions on Roman monuments. The large size and the mid-word linebreaks (and maybe also the two V’s?) in the logotype further support this association.
Kessler is combined with Fraktion Mono by Juri Zaech, a monospaced typeface of technical appeal that creates an interesting opposition to the pure elegance of Kessler. The picture of the business card produced by Atelier Bulk (shown further down in this post) sums it up perfectly: Kessler blindly embossed into uncoated paper with a black layer of printed Fraktion Mono on top, like heaven and earth, or art and engineering.
