Liad Shadmi is a freelance Graphic Designer and Art Director based in Hamburg. He graduated with honors from Shenkar College of Engineering & Design, one of the leading design schools in Israel. Liad specializes in Graphic Design, Brand Identity, Art Direction, Type Design, Print & Layout, and Web Design, with a strong emphasis on Typography in his work. He is passionate about researching design, particularly Vernacular design, and believes that design should be rooted in deep and meaningful research. Liad strives to combine heritage and classic attributes with contemporary virtues in his work.
