Levy’s ad campaign: “You don’t have to be Jewish” (1961–70s)
Contributed by Stephen Coles on Sep 12th, 2016. Artwork published in
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8 Comments on “Levy’s ad campaign: “You don’t have to be Jewish” (1961–70s)”
Parodies:
I’m looking for the poster that preceded the “You don’t have to be Jewish” campaign. It showed a giant sandwich with many kinds of meat and many kinds of vegetables with a wood skewer stuck in it with a pickle on the skewer. The copy just said “Levy’s Rye Bread”. It has excited my foodist brain ever since. How do I contact the the Levy’s company or the advertising company to ask about it?
I am looking for the You Don’t Have to Be Jewish To Love Levy’s Jewish Rye Bread posters in general, to purchase! I have found a few and am searching for yet others! Would love the Cop, The Native American, etc. how come only a few are available?
There is one on sale via ebay! Looks like it’s gonna be sold soon though.
My aunt was married to the Native American gentleman in the ad. He was a Penobscot Indian. A great man that taught us about nature.
Loved the ad campaign, especially using Buster Keaton. Still enjoy the Rye bread too!
This is a long shot, but Shirl if you see this… I’m a journalist and would love to learn more about your aunt’s husband. It would be great to tell his story!
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Andrew Silverstein wrote a great article about Levy’s rye bread campaign for Forward. Most impressively, he managed to track down the identity of the Native American man featured in one of the ads: his name is Joseph Stanley Attean.
I used to live with the photographer who photographed this whole campaign and it was through DOYLE, DANE & BERNBACH advertising agency, so you might want to give them a call.
Saw the great ad campaign and 4-color framed posters in the Galleria area of Houston at Kenny and Ziggy’s Deli along the back wall.
Loved the Native American and little Chinese man the best. Laugh every time I go there from out of state. Very creative and joyful.
How would I pay for and acquire some of these if they are still available and in print somehow?
As a native New Yorker growing up in the ‘50s, I’ve always loved this campaign.
goes along with Doyle Dane’s campaign for El Al:
a beaming mother with the headline: My son the pilot.