MultiVlaai
Source: www.winkelcentrumschalkwijk.nl License: All Rights Reserved.
For more than 30 years, MultiVlaai has been the largest and most popular supplier of tortes and vlaaien — a pie or tart typical for the provinces of Limburg — in the Netherlands. The franchise has more than 100 stores across the country. Since around 2012, the visual identity relies on the boldest weight of Evert Bloemsma’s FF Cocon for the logo and name.
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Packaging combining Blessed Day with Barmeno for the slogan (“Each day fresh from Limburg”) and the logo in FF Cocon
“The secret to enjoying the Limburg way” — shopping bag
Advertisement poster
Easter special
Source: www.multivlaai.nl License: All Rights Reserved.
Manus by Geert Dijkers adds another handmade touch to ads and website banners.
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The previous identity used Broadway Engraved in all caps.
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