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The Metrocard Project

Contributed by Stephen Coles on Apr 29th, 2012. Artwork published in .
    The Metrocard Project 1
    Source: portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.

    The Metrocard Project stemmed from an assignment to “create a deck of cards”. Even though the current Metrocard design has been around for years, it could use a little updating. The card gets so much exposure and should be something thoughtfully designed. Creating the cards is an experimental process – I found that the first few I made were very conventional and as the project progressed became more unusual. The purpose of the project is to show the many ways there are to design a better Metrocard and to promote better design within the city.

    Melanie Chernock

    The Metrocard Project 2
    Source: portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.
    The Metrocard Project 3
    Source: portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.
    The Metrocard Project 4
    Source: portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.
    The Metrocard Project 5
    Source: portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.
    The Metrocard Project 6
    Source: portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.
    The Metrocard Project 7
    Source: portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.
    The Metrocard Project 8
    Source: portfolios.aiga.org © Melanie Chernock. License: All Rights Reserved.

    Typefaces

    • Gotham Rounded
    • Neutraface
    • Neue Helvetica
    • Univers
    • Poster Bodoni
    • Knockout
    • Archer
    • Cactus Flower SG

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