We believe an event has the potential to transform people. It is an opportunity to seek answers, getting inspired and discover different ways of facing life. It is a great opportunity to meet people and companies in the creative field, exchange experiences and understand the industry as a whole. With this purpose in mind, AfterShock came to life.
The idea is to encourage new means of expression on what it means to be a designer according to what each establish as a professional enabler. It is not about dictating rules and giving “THE ANSWER” to all professional or existential crises. Bringing good examples up close and showing the alternatives to open the mind and help each one to be able to seek their realization in the best possible way.
We are also responsible for doing the whole creative idea behind the event. The theme chosen was bathroom. Maybe we watched a lot of MTV when we were teenagers. We created the whole fucking thing. Outstanding visual identity: Check. Incredible website: Check. Aaaand the titles with all the best guests that an event can have: Just press play and enjoy!
3 Comments on “AfterShock”
But the condensed typeface on the fourth, sixth and seventh banners is Action Condensed, no?
Matheus, yes, it sure looks like it, thanks! Added. The website additionally uses Atlas Typewriter (not pictured here).
Thanks for the heads up, guys! little mistake here. It is Action in most of the project, I even changed the image. We only use Druk Extended in the certificate only. I just didn’t put the Atlas here because it was not in the images :)