Estoril Cascais 78 sticker
Source: www.flickr.com Uploaded to Flickr by Logo Loco and tagged with “prismaneo”. License: All Rights Reserved.
Promotional sticker for Cascais and Estoril, two popular tourist destinations on the coast north of Lisbon, also known as the Riviera Portuguesa. The multiple lines of Neo Prisma echo the line illustration of the sun kissing the sea. “Portugal’s best buy” is added in caps from AG Book, rotated.
2 Comments on “Estoril Cascais 78 sticker”
This example illustrates what I had hinted at in my first post about Neo Prisma: this typeface can form rhythmic patterns when the letter sequence is favorable. In this case, not so much. In the first line, the letters are spaced too loosely in order to interact with each other – they fall apart. In the second line, the spacing is more appropriate for the typeface. However, the letter sequence here is unfortunate: both A’s are preceded by a C, which in combination reults in too much whitespace. The round-round pair of SC in contrast looks crammed, and amplifies the uneven optical spacing. One could have mitigated this with “kerning” only to some extent. The design of Neo Prisma really asks for a more drastic approach, like contextual alternates, ligatures, or cropped glyphs.
For examples that take such an approach with cropped glyphs and contextual ligatures, see the Libri Nuovi nameplate from 1971 by Neo Prisma’s designer Nicola Russo himself, and also the cover of Mecanorma’s 1975 catalog.