The charitable foundation, established in 2007 in memory of the collector and patron Pierre Arnaud, aims to promote the fine arts while more specifically highlighting Swiss painting which it will present in a European context.
Régis Tosetti and Simon Palmieri have chosen the typeface Anacharsis, created by Matthieu Cortat, for the visual identity including website, signage system, catalogs, graphic design for the first four exhibitions, scenography.
The museography was produced by Studio Adrien Gardère, as well as a collaboration on the graphic design of the temporary exhibitions.