Bogamy Tafelzout
Paper bags with an advertisement for table salt – shakers from 10 cts. – from Bogamy, a “wettig gedeponeerd handelsmerk” (registered trademark) from Utrecht, the Netherlands.
“STROOI-BUSJES” and the rotated “TAFELZOUT” show bold caps from Hollandse Mediaeval, “the first original Dutch text face created for over a century” (Jan Middendorp in Dutch Type), designed by Sjoerd H. de Roos and issued in 1912–1913. The wide “TAFELZOUT” is set in Post Oldstyle Roman No. 2. It was sold by Lettergieterij Amsterdam as Columbia (not to be confused with their 1950s release of the same name). “VAN 10 CTS.” is yet another serif, Ohio-Schrift by the Schriftguss foundry from Dresden, Germany. This version of ATF’s Pabst Oldstyle can be distinguished by its jelly bag cap A.
The Art Nouveau caps used for “UTRECHT / HOLLAND” are probably from a typeface, too, but I don’t know its name. Staudel Xenotype K and Chianti are vaguely similar phototype-era interpretations of related styles.
The inline sans serif for “BOGAMY” appears to be the youngest type in this smorgasbord. It is Lux Antieke, made at Lettergieterij Amsterdam under the direction of De Roos in 1924. Derived from Das Antieke, it may have been inspired by the success of Jakob Erbar’s Lichte fette Grotesk a.k.a. Phosphor (Ludwig & Mayer, 1923).
