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Fusion Arena

Contributed by Daniel Sabino on Apr 12th, 2018. Artwork published in .
    Screen Shot 2018-03-01 at 14.00.57.png
    License: All Rights Reserved.

    Fusion Arena is the largest virtual reality game arena of Europe, launched in 2018 in Zürich.
    Studio Updott was responsible for defining its positioning, visual identity, parametric F logo (play with it on their website), brand and design systems, website and app with all the digital experience (UX and UI). They paired Silva Display with Poppins in the brand design.

    Screen Shot 2018-03-01 at 14.00.19.png
    License: All Rights Reserved.
    fusion-site.jpg
    License: All Rights Reserved.
    IMG_20180228_170421.jpg
    License: All Rights Reserved.
    Screen Shot 2018-03-01 at 14.00.27.png
    License: All Rights Reserved.
    IMG_20180228_205036.jpg
    License: All Rights Reserved.
    IMG_20180228_180116.jpg
    License: All Rights Reserved.

    Typefaces

    • Silva Display
    • Poppins

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