Programme for the centenary of the Zurich University in 1933 (recto/verso). Designed by Atelier Fretz and set in Walbaum. This classical roman typeface was originally cut around 1803 but forgotten. It was rediscovered in the wake of the modern movement. Modernists appreciated the functional beauty of Justus Erich Walbaum’s design. The large blue caps might be from Firmin Didot, a revival designed in-house at Ludwig & Mayer in 1929, based on 18th century originals.