Activist mānuka honey

Friends (and fellow kiwis living in L.A.) Luke Harwood & Gabrielle Mirkin wanted their mānuka honey brand Activist to celebrate a powerful period in New Zealand’s history. A time when locals stood up and exercised their rights and left-over house paint was re-purposed for protest signs.

The design direction echoes this sentiment through a vibrant colour palette, emphatic typography & tactile stock. The logotype (based on Edwardian) taps into history, as does the tiny strapline ‘Give Freely’, set in Albertus. Nonetheless, both convey a contemporary feel, being paired with LL Brown.

The gold foil accents honours this beautiful product. Protecting what you love, and standing up for what you believe in underpins the Activist brand and is particularly relevant today.

Luke & Gabby value the real-life relationships that make Activist unique. Working with a dedicated team of honey fanatics to bring the finest raw mānuka honey to the USA, they’re also working with close friend and photographer Derek Henderson to tell their New Zealand origin story. We’re excited to be part of the family.