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Kair

Contributed by Studio Kmzero on Jul 17th, 2018. Artwork published in
2016
.
    Kair 1
    Photo: Studio Kmzero. License: All Rights Reserved.

    Kair, the kid fashion label of the Fine Fair India Group, approached design studio Kmzero for a complete redesign of their brand identity. The new Kair visual identity had to express the brand values of motherly protection and care: in order to convey this message on a global scale, Armonioso was chosen as the primary typeface, with Coco Gothic serving as a complementary typeface for longer texts and further communications. Both typefaces were designed by Zetafonts.

    Kair 2
    Photo: Studio Kmzero. License: All Rights Reserved.
    Kair 3
    Photo: Studio Kmzero. License: All Rights Reserved.
    Kair 4
    Photo: Studio Kmzero. License: All Rights Reserved.
    Kair 5
    Photo: Studio Kmzero. License: All Rights Reserved.
    Kair 6
    Photo: Studio Kmzero. License: All Rights Reserved.

    Typefaces

    • Armonioso
    • Coco Gothic

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