Wired magazine (US), “The Blockchain: a Love Story / a Horror Story”, July 2018
Nicolas Eigenheer’s Px Grotesk (available from Optimo) in use for the cover and cover story pages of Wired’s July issue in which Gideon Lewis-Kraus describes the early years and the growing pains of Tezos, a cryptocurrency. Photography: Anna Huix. Illustration: Muir McNeil.
Meet Arthur and Kathleen Breitman. Together, they cofounded Tezos, a cryptocurrency platform. At the start, the Breitmans thought they’d be lucky if the fundraiser for their enterprise—called an Initial Coin Offering, or ICO—could garner $20 million. To their surprise, Tezos went on to be the largest ICO to date, bringing in $232 million. But that surprise soon turned to dismay, as the project struggled with rancor, litigation, and even the odd rumor of an international assassination plot. What began as one couple’s utopian ambition would quickly turn into one of the crypto world’s biggest scandals. — Wired
