The project started by defining an exhaustive list of statistics we might be able to explore that was winnowed down to the most compelling, unexpected and visually engaging options. We were able to determine the weight of all the FontBooks produced over the last 2 decades (126 tons), create a taxonomy of the symbols in FF Dingbats 2.0 and reveal the success of the OpenType font format in 2009 as it overtook PostScript and TrueType sales. One of my favorite explorations manages to be rigorous and light-hearted at the same time … a map of all the typefaces that reference geography which recalls the first Macintosh typefaces (Chicago, New York, San Francisco, etc.) and collectively displays a range of fonts with city, state, country, continent and ocean names.