RGD DesignThinkers Toronto 2018
DesignThinkers is a conference put on each year by the RGD (Association of Registered Graphic Designers) in Canada. The 2018 conference in Toronto continued the theme “Speak the Truth” that was first first established at the Vancouver conference earlier in the year. The identity by Toronto-based agency Zulu Alpha Kilo centers around cheeky one-liners set in Roslindale, with supporting text in Graphik.
It’s pretty easy to tell that they had fun with this project. The event’s website is flippable, forcing users to scroll through the Toronto and Vancouver pages simultaneously, albeit in different directions. In all media, the text is usually large and usually centered, and always set black-on-white or white-on-black.
As you can see in these photos from RGD’s Flickr account, these morsels of truth could be found all over the Toronto venue: on screens, on signs, on banners, on notebooks, on t-shirts, and even on the mirrors in the bathrooms (my personal favorite application).
