Terpene Dream, Hops & Grain
Image by Brock New
Terpene Dream IPA/APA (@ 5.5% ABV) was launched by craft brewery Hops & Josh in Austin, Texas in early 2018. The label design is by DeRouen & Co. For the title, they used modified letterforms from Inland, with nested glyphs and custom swash extensions.
Inland was patented in 1895 by Carl Schraubstadter, Jr. from St. Louis, Missouri:
The leading features of my design consist in having light hair-lines and exceedingly heavy main lines, and in place of the ceriphs, which ordinarily extend in a horizontal direction at the top and bottom corners of the heavy vertical lines, I use a small wedge-shaped hair-line at the junction of the horizontal and vertical boundariesof these main lines […] Such parts of the letters as are ordinarily crescent-shaped, being convex on the outside of the letter and concave on the inside, have the outer contour of the usual shape, while the inner contour is a compound curve, giving the surface a tear-shaped appearance.
The Hops & Grain Brewing logo uses Hoefler & Co’s Tungsten and Forza.
