GovLoop Pocket Guides: Colors of DC

GovLoop’s Pocket Guides are a public-sector resource that presents trending IT topics that are important to the U.S. Government community of Washington, DC. The content brings in outside research and gives readers a quick resource to reference and learn from.

This new editorial series is a fresh follow-up from the 2017 series Pocket Guides – Part I that was inspired by the mid-1970s DC Metro design by Massimo Vignelli, and the grid-based systems by Josef Müller-Brockmann.

This second series is typeset in Acumin Condensed, paired with a color palette that celebrates the beauty of the colors of the district of Columbia: the intense red in the flags, the eye-catching green of the parks alongside the bright blue of the sky, the warm orange & yellow tones of dawn and dusk, and the otherworldly violet hues at night.

GovLoop’s publications are supported by sponsors; there’s an initial issue between 500 to 1000 printed units depending on the sponsor needs. Those printed publications are distributed among the client—for their promotional and marketing purposes—and top public sector leaders. At the same time, a PDF version is uploaded to Issuu and is distributed via a Newsletter to the more than 300.000 public service users that are part of the GovLoop network.

More photos at Behance: www.behance.net/gallery/769…