Eden restaurant, Berlin
Neon sign, photographed in March 2019.
Eden is a Vietnamese restaurant on Rosenstraße in Berlin-Mitte, close to Hackescher Markt. Their logo is in Pristina (1994), a Letraset original designed by Phill Grimshaw (1950–1998). The red neon sign above the entrance shows a nonchalant rendition of the unconnected cursive. Despite the limitations of the medium, all the properties of Pristina are still in place. I’m sure Grimshaw would have loved this monolinear version. After all, he also designed lighter weights for Mistral and Banco when ITC reissued Excoffon’s classics in the 1990s.
Until recently, before the neon sign was installed, Eden had a sign based on Slogan by Helmut Matheis (1917–).
The logo as shown on an online menu cover.
Illuminated logo inside the restaurant.
The previous sign in Slogan, posted in March 2018.
