For the typography of Anima, Thom Yorke returns to Radikal, the typeface already used for Tomorrow’s Modern Boxes from 2014. Nootype’s geometric sans again is used in all caps, but this time with upright letters, in bright red. The album comes with art by Dr Tchock (i.e. Thom Yorke) and long-time Radiohead collaborator Stanley Donwood.
Radikal also appears on the poster and in the trailer for the accompanying short musical film directed by Paul Thomas Anderson. While the album cover features the Bold weight, the title in the trailer shows the Black.
The mysterious viral marketing campaign preceding the album/film release paired Radikal with Windsor.
![“A beautiful hardback book containing both the lyrics and many strange drawings done in pencil by Stanley Donwood & Dr Tchock. Orange 180 gram double vinyl with an additional 10th track (Ladies & Gentlemen, Thank You For Coming). […] Printed onto Italian Fedrigoni special brown material paper and section sewn, the book is made up with an exposed orange cloth spine and orange gilt edging and finished with bodonian binding.”](https://assets.fontsinuse.com/static/use-media-items/92/91014/full-1280x1280/5d167889/ANIMA_DELUXE_BOOK_2_2048x2048.jpeg)
“A beautiful hardback book containing both the lyrics and many strange drawings done in pencil by Stanley Donwood & Dr Tchock. Orange 180 gram double vinyl with an additional 10th track (Ladies & Gentlemen, Thank You For Coming). […] Printed onto Italian Fedrigoni special brown material paper and section sewn, the book is made up with an exposed orange cloth spine and orange gilt edging and finished with bodonian binding.”
“Why can’t we keep our dreams?” This flyer that was handed out on the London Tube.
“Do you have trouble remembering your dreams?” at Tate Modern. From a series of projections on London landmarks.
“Here at ANIMA we’ve built something we call a Dream Camera.” Projection in Sydney, Australia.
“Have you lost your dream?” Anima ads were also plastered across Amsterdam, The Netherlands.
“Hai perso i tuoi sogni?” Italian ad spotted in Milan.
“Você perdeu seus sonhos? Você tem dificuldades em lembrar de sonhos?” Portuguese version spotted in São Paolo, Brazil.
“Just call or text the number and we’ll get your dreams back.”
